Launch Playbook

Everything you need to nail your launch

Actionable guides on Product Hunt, Reddit, X, and LinkedIn — written for indie makers who want to ship fast and convert.

FeaturedTools

AI Launch Copy Generator: Write Product Hunt Copy in 5 Minutes

Stop spending hours writing launch copy. AI launch copy generators can create your entire Product Hunt kit — taglines, descriptions, social posts — in minutes.

8 min readMar 4, 2026
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Twitter/X

The Perfect Twitter/X Launch Thread: Template + Examples

Your launch day tweet thread can drive thousands of views — if you structure it right. Here's the 7-tweet template that top indie hackers use.

6 minMar 1
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LinkedIn

How to Write a LinkedIn Product Launch Post (Template + Examples)

LinkedIn posts can drive massive B2B traffic on launch day — if the copy is right. Here's the exact template, with examples and formatting tips for indie makers.

7 minFeb 20
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Design

Product Hunt Gallery Images: Sizes, Templates & Best Practices

Your Product Hunt gallery is the most visual element of your launch. Get the dimensions, design tips, and templates right — or let AI generate them for you.

6 minFeb 15
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Copywriting

15 Product Hunt Description Examples (+ What Makes Them Work)

We collected 15 Product Hunt descriptions from top launches and broke down exactly what makes each one work. Plus a copy-paste template you can use today.

9 minFeb 10
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Reddit

How to Promote Your Startup on Reddit Without Getting Banned

Reddit can drive massive traffic — if you don't get banned first. Here's the exact strategy for promoting your startup authentically across 5+ subreddits.

10 minFeb 1
Product Hunt

The Ultimate Product Hunt Launch Checklist (2025)

A no-fluff, copy-paste checklist for launching on Product Hunt. 30 action items across pre-launch, launch day, and post-launch — so you don't forget anything.

9 minJan 20
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Product Hunt

How to Write a Product Hunt First Comment That Converts

The maker's first comment is the most-read piece of copy on your Product Hunt page. Here's the exact structure top makers use — with templates you can steal.

7 minJan 10
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Copywriting

How to Write a Product Hunt Description (500-Char Template)

Your Product Hunt description has just 500 characters. Here's the exact template top products use to hook visitors and drive action — with copy-paste examples.

6 minJan 5
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Copywriting

47 Product Hunt Tagline Examples That Got to #1 (+ Formula)

We analyzed the taglines from 47 products that hit #1 on Product Hunt and found clear patterns. Here's the formula — plus the most common mistakes.

8 minDec 15
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Product Hunt

How to Launch on Product Hunt in 2025: The Complete Guide

Everything you need to know about launching on Product Hunt — from choosing your launch day to writing the perfect first comment. Battle-tested by makers who've hit #1.

12 minDec 1
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Strategy

SaaS Launch Checklist: 25 Steps Before You Go Live

Launching a SaaS is more than pushing code to production. This 25-step checklist covers everything from copy to promotion — designed for indie hackers who ship fast.

11 minNov 15
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Strategy

How to Announce Your Startup on Social Media (Multi-Platform Guide)

Launching into the void? Here's how to announce your startup across Twitter/X, LinkedIn, Reddit, and Product Hunt simultaneously — with platform-specific templates.

10 minNov 1
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Strategy

Indie Hacker Marketing: How to Get Users With $0 Budget

You don't need a marketing budget to get your first 1,000 users. These free channels — Product Hunt, Reddit, Twitter, LinkedIn — can drive massive traffic if you use them right.

11 minOct 15

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